I recently saw this Gizmodo report that Microsoft is soon going to be launching the Zune Phone. The device itself may be fine, but I don’t need to point out all the similarities to Apple’s iPhone. This is as of yet unconfirmed by Microsoft itself, but for the purposes of this post, it doesn’t really matter. It all fits into a larger trend. Ask yourself: would it really surprise you if this turned out to be true? Over the past couple of years, Microsoft has launched a lot of rather quixotic attempts to break into markets established (or essentially created) by other companies:
- Back in 2006, they launched Spaces in an apparent bid to compete with MySpace.
- There was the Zune, of course, which was trying to compete with the iPod.
- Microsoft is opening Microsoft Stores, rather blatantly copying Apple in the process.
- They are pushing an internet search engine called Bing to try to compete with Google.
- They tried to open a Twitter-like microblogging service in China called Zuku.
- And of course there was the Xbox which is moving into territory occupied by Nintendo and Sony.
I’m not trying to disparage the quality of the products themselves. I happen to think the Xbox 360 is a pretty good gaming machine (when it works), and by all accounts, the Zune is a perfectly good and functional mp3 player. But as business ventures, Microsoft’s new products have ranged from outright failures to mixed at best. Arguably the most successful of them is the Xbox 360, but as much as Microsoft executives may publicly claim to be happy with it, there can be little doubt that they would rather be in Nintendo’s place rather than fighting for runner-up with Sony. Meanwhile, the Zune has gone nowhere, Bing is making little progress, and the upcoming Microsoft Stores are coming in for so much advance mockery that it’s I’m seriously wondering if Microsoft will still go through with them.
Why does it seem that Microsoft is only interested in following the lead of other companies? Why can’t they come up with new, innovative products of their own? How masochistic do you have to be to try to compete with Google on their home turf?
